Nordstrom, New Balance & Shoes That Fit

Shoes That Fit, Nordstrom, Inc., and New Balance have joined together again to make sure nearly 12,000 children across the U.S. will have something to be proud of this holiday season—new shoes.

As part of the annual Nordstrom Holiday Giving Tree program, every Nordstrom store will display a holiday tree with tags that customers can purchase for $20. Each tag represents a deserving local child who will receive a new pair of New Balance athletic shoes. Shoes That Fit worked with more than 200 schools nationwide who identified children most in need and then measured each child for new shoes with materials we provided.  

This year, a minimum of 11,550 kids will receive shoes, totaling 23,000 pairs of shoes valued at more than $1 million that will have been donated over the past two years. 

"This year’s Giving Tree program is the second year of a great partnership with New Balance and Shoes That Fit that gives us, and our customers who choose to join us, the unique opportunity to make a difference in a child’s life through the simple act of providing them with a new pair of shoes," said Erik Nordstrom, president of stores at Nordstrom. "It’s a great way to mark the holiday season and we’re glad we can be a part of it."

Nordstrom has a long tradition of displaying giving trees in stores during the holiday season that most often allowed customers and employees the opportunity to fulfill wishes for local charities. In 2010, a partnership was formed with Shoes That Fit and New Balance that changed the program to focus on providing footwear to children who live in the communities Nordstrom serves. Nordstrom had worked with New Balance for years to offer our customers a great selection of athletic footwear, and Shoes That Fit was an easy choice for the program given they had been delivering shoes directly to deserving kids since 1992. 

"New Balance is proud to join Nordstrom and Shoes That Fit to ensure thousands of children get a holiday gift of athletic shoes this season through the Giving Tree program to help them lead more active and healthy lifestyles," said Jeff Ressa, strategic account manager, New Balance.

Be sure to visit your favorite Nordstrom store this holiday season, pick up something for yourself—but don’t forget to purchase one of these tags and make a child’s holiday season brighter.

If you want to help make a young boy with no friends at school take a big leap towards self-esteem, you can.

If you want to stop a young school girl from looking at her feet with shame, and start looking at her future with hope, you can.

If you want to make a difference, you can – by becoming a part of the uniquely rewarding, highly effective Shoes That Fit movement.

 

Ready to take the first step? Download the participation agreement (Click Here)