Nordstrom and New Balance have struck the perfect balance by engaging employees, customers and retail locations while promoting holiday cheer. By offering a beautifully designed giving card for purchase at cash register checkouts in Nordstrom stores and online, over 20,000 children were able to receive New Balance shoes. Now that’s how you provide a leg up!
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'Tis the season for giving and that's exactly what @AveryDennisonCorporation did this winter! In addition to donating money to Shoes That Fit, team members donated their time to help us process shoes for a delivery.
Each child is measured ahead of time and a pair of shoes is selected individually for them. It's a special process and we can't thank our behind-the-scenes-helpers enough for making it happen!
So when people ask us, “Why shoes?,” the answer is easy… Just ask those who were directly touched.
School staff tell us that students who are part of the Shoes That Fit program show an 85% increase in self-esteem and a 68% participation increase in physical activities. www.shoesthatfit.org