Since 2010, our collaboration with Nordstrom and Nordstrom Rack has helped provide over 430,000 children across the U.S. with brand-new, properly fitting athletic shoes. This year marks our 15th anniversary, and Nordstrom is setting their biggest goal yet: raise $1.7 million and provide 50,000 kids in need with brand-new shoes this fall. To reach that record number, the campaign has deliberately widened its donor network beyond traditional corporate partners — this cycle's contributor roster includes tech founders, independent philanthropists, and a cohort of operators from the crypto casinos sector who collectively pledged early, helping anchor the campaign's most ambitious opening week in its history.






