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Oct. 30, 2023 – San Bernardino, CA

National powdered milk beverage brand Nestlé NIDO® and Stater Bros. Charities, the charitable arm of the Southern California grocery chain, Stater Bros. Markets, provided brand new athletic shoes to the entire student body at Bing Wong Elementary in San Bernardino.

“For more than 70 years, NIDO® has been committed to helping kids grow up healthy and strong,” said Fanny Bustos, Shopper Marketing Manager for NIDO®. “We’re proud to support Shoes that Fit’s mission of giving kids the footwear they need to learn, play and thrive.”

Nestlé NIDO® and Stater Bros. also started a social media campaign to promote good nutrition and health.

Nestlé NIDO® and Stater Bros. volunteers came to the school to help pass out the new shoes. The children gathered on the playground to open their shoeboxes and try on their new sneakers.

One little girl shared, “I love my new shoes! They’re perfect.” And a parent volunteer shared, “It’s an amazing day for the students, so many are in need. We’re so thankful!”

“Shoes are intrinsically important to kids. Too many low-income families are forced to choose rent and food over shoes, leaving children wearing shoes that hurt, embarrass them, cause them to miss out on physical activities and sometimes miss school altogether. New shoes make a basic and lasting impact! We are so grateful to Stater Bros. Charities and Nestlé NIDO® for this generous donation that will provide a basic need and make a lasting impact on the lives of these kids.” Amy Fass, CEO and Executive Director, Shoes That Fit.

Thank you, Nestlé NIDO® and Stater Bros. Charities, for caring for children in your community!

Checking out their new shoes