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Congratulations to Nordstrom employees and customers for successfully raising more than $1 million to provide new Nike shoes to 50,000 kids at hundreds of schools across the country. This year’s campaign was the most successful to date in our thirteen-year partnership.

Nordstrom employees volunteered at eight elementary schools in Atlanta, Chicago, Denver, Los Angeles, New York, Portland, and Seattle. Professional and college athletes along with team mascots attended the donation events to the delight of the students!

  • Siddiq Bay of the Atlanta Hawks joined Freddie the Falcon at Usher-Collier Elementary School.
  • Chicago Bulls point guard, Ayo Dosunmu, attended the donation event at Randolph Elementary School.  
  • Denver Nugget mascot, Rocky the Mountain Lion, surprised students at Schmitt Elementary as they had lunch.
  • Brothers, and USC football players, Zachariah and Zion Branch, visited John Mack Elementary in Los Angeles, and played football with the kids. Sparky, the WNBA’s LA Sparks mascot, joined in on the fun.
  • Brooklyn Nets power forward, Dorian Finney-Smith, visited Lower Manhattan’s PS 34 Franklin D. Roosevelt School to shoot hoops with the kids.
  • Reyna Reyes, midfielder and defender for the Portland Thorns, played soccer with students at Martin Luther King Jr. Elementary.
  • Olympic gymnast, Shilese Jones, recently returned from Antwerp, Belgium, joined the fun and performed the splits with kids at Bailey Gatzert Elementary School in Settle, WA.

Students personalized their shoes with colorful shoelaces and charms from Nordstrom.

As the campaign has concluded, thousands of new Nikes are now being delivered to 472 schools across the country to underserved children who will soon wear their shoes to school with confidence and in comfort. 

A school counselor in Portland shared:

“The kids love having brand new, clean shoes on their feet. A lot of our kids have shoes with holes. A lot of our families are homeless. A lot of our families live many generations in one apartment. Shoes are so important to these kids to be able to feel confident in their ability to walk to school, look good, feel good, and play.” 

Thank you, Nordstrom and Nike, for another amazing year of empowering kids with new shoes!